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TITAN, premium trademark in China

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Titan, premium trademark in china

18 2014


The trademark TITAN is synonymous of high quality. It has certainly been this in Spain since it was created almost a century ago. Moreover, it is also reputed in all the countries where TITAN products are introduced. China is the last example.

In line with its policy of international expansion, TITAN has recently launched its products on the Asian giant market, and with excellent results. Being manufactured in Europe and with the highest quality, TITAN paints have been positioned as Premium products in very short time.

One of the main objectives of Industrias TITAN has always been getting paint close to people’s life. It has also done so in China, where TITAN came to decorate houses with eco-friendly products which meet the highest safety standards. With its paints, TITAN decorates houses in a simple, quick, clean and pleasant way and it has succeeded to make it known to the Asian consumer.

With the aim to keep its high quality easily available to the general public, TITAN chose large DIY warehouses throughout China to market its products. In each of them, it opened corners which are especially designed to show its paints. They are large spaces, intended so that the consumer can easily find the kind of paint that it needs and the colour required among those offered by TITAN in its “colour wall”.

The Chinese market has become the last success achieved by TITAN. China has just been added to the long list of countries where TITAN is present.

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